Our business idea

We offer innovative, technical workwear, with uncompromised safety and comfort for today’s working men and women, wanting the most durable and style-conscious solutions available.

We develop workwear solutions that make a difference for hard-working craftsmen and women. Making their professional life easier, safer and more productive. Ultimately keeping them at the forefront.

Inventing workwear

At the heart of our business is discovering and delivering on what our users really need. We constantly ask ourselves: is there a better or smarter approach?

Our saying “Inventing workwear” embodies our curiosity in constantly searching for smarter solutions. We strive to be the the inventor amongst workwear brands and live up to our past as the company that originated modern workwear. We will continue to fight every day to help our users perform to complete their missions for their customers.