Design & Product Development Principles
Our design and product development philosophy has remained the same since the company started bringing end-user perspective and functionality into the process right from the start. Successful workwear development all boils down to solving a problem and finding the optimal balance between functionality, ergonomics, safety, shape/size/material, design and sustainability.
Never compromise on quality
Quality is the best investment for your wallet and the environment.
Involve end users from beginning to end. New techniques and solutions must always stem from functionality and be thoroughly tested.
Good workwear works with you, not against you
Ergonomics, working comfort, safety and protection are crucial.
The sum is always greater than the parts
Choice of textiles, garment construction, surface and edge abrasion, colorfastness, production techniques to name a few. All must work together.