Design & Product Development Principles

Our design and product development philosophy has remained the same since the company started bringing end-user perspective and functionality into the process right from the start. Successful workwear development all boils down to solving a problem and finding the optimal balance between functionality, ergonomics, safety, shape/size/material, design and sustainability.

Never compromise on quality

Quality is the best investment for your wallet and the environment.

Keep testing

Involve end users from beginning to end. New techniques and solutions must always stem from functionality and be thoroughly tested.

Good workwear works with you, not against you

Ergonomics, working comfort, safety and protection are crucial.

The sum is always greater than the parts

Choice of textiles, garment construction, surface and edge abrasion, colorfastness, production techniques to name a few. All must work together.