Fibres & Materials

We strive to use the highest quality materials to make our clothing last even longer. We also want to replace conventional materials with more sustainable alternatives to further reduce our environmental footprint. 

Sustainable alternatives

We’re always looking for the most durable, functional, and comfortable materials for our products. But, as we are aware of the negative environmental effects caused by textile production, we want to replace conventional fibres with more sustainable alternatives when this is possible. To reduce our climate impact, we are increasing the share of preferred fibres in our product range. Preferred fibre is defined as fibres that delivers consistently reduced impacts and increased benefits for climate, nature, and people against the conventional equivalent by the global non-profit organization Textile Exchange. We implement this definition with the addition that we also incorporate materials which has exchanged conventional processes to ones with a documented lower environmental impact.

We are committed to source 40% of our fibres as preferred fibres by 2023, and as much as 70% by 2030. Today, many of the fibres we use are very difficult to substitute without sacrificing durability. To keep making clothes that last, we work hard to ensure that clothing made from preferred fibres are comparable in both durability and comfort. Please see the Hultafors Group’s Sustainability Report below for our progress.

Some examples of preferred fibres and processes:

Recycled polyester, recycled polyamide, better cotton, organic cotton, sorona fibre, tencel/lyocell by DuPont, and solution dye colouring process.

Better Cotton

We partner with Better Cotton to improve cotton farming globally. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. We are committed to sourcing 80% of our cotton as more sustainable cotton by 2023 – in other words cotton sourced as Better Cotton, organic cotton, or recycled cotton.

Better Cotton is sourced via a chain-of-custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.

Yearly data for water-savings and additional farmer profitability from our sourcing of Better Cotton is available in our Sustainability Report. More information about Better Cotton can be found on their website.

Better Cotton

Continue Reading